Tagline
Bring out more of your inner feminine charm!
FIKA. is a women’s apparel brand operating in Japan. “FIKA.” means “having tea” or “coffee time” in Swedish and derives from a word used several times a day. The brand was launched with the desire to bring out more of women’s inner charm, and offers items centered on providing a moment of respite that naturally fits into the everyday lives of hardworking women.
Concept
The brand offers a moment of respite that naturally fits into the everyday lives of hardworking women.