Finn Flare originated from a clothing factory in Salo, southern Finland, and became an international apparel brand that registered its trademark and presented its first collection in 1965. Centered on casualwear, it also offers clothing for sports and outdoor adventures. Nordic comfort, reliability, and functionality form the foundation of the brand, which remains active today.
Concept
The brand aims to create clothing, not looks; restore substance to the industry; and once again make genuine things without unnecessary pretension.