Tagline
Times may change, but our convictions remain the same.
FIRE FIRST is a bag brand launched in Japan in 2000. It is one of the original brands developed by Arkness Japan, making casual bags such as backpacks, shoulder bags, body bags, and tote bags, with an emphasis on masculine-inspired design and functionality. Rooted in respect for “FIRE MAN,” who risk their own lives to rescue the irreplaceable lives of others, the brand is guided by the belief that “even as times change, our thoughts remain unchanged,” and focuses on functionality, durability, and the pursuit of its own style.
Concept
Respect for “FIRE MAN,” who risk their own lives to rescue the irreplaceable lives of others