FITH

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Overview

FITH is a Japanese casual brand for babies and children, founded in Osaka in 1982. Centered on the soft feel and quality of natural materials and simple, timeless items, it offers clothing and accessories primarily for babies and children, and proposes styling through total coordination. FITH Co., Ltd., which operates FITH, also develops brands such as DENIM DUNGAREE, GO TO HOLLYWOOD, and GROOVY COLORS.

Concept

Adult silhouettes for children

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Parent brands and sub-brands, ordered by founding year.

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quoti use fith
Clothing

A relaxed casualwear line focused on everyday basics

One of the groups of brands for children developed by FITH Co., Ltd., it is an everyday-we

One of the groups of brands for children developed by FITH Co., Ltd., it is an everyday-wear line derived from the FITH brand foundation. Its official concept centers on “simple, standard, basic,” proposing relaxed, daily casualwear with elements of the times. While FITH itself emphasizes natural materials, quality, and timeless staples, quoti use fith focuses on more relaxed everyday casualwear. Unlike DENIM DUNGAREE and GO TO HOLLYWOOD, which center on vintage, and GROOVY COLORS, which incorporates street elements, it is positioned as a complement to basic everyday wear.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about FITH

Country of origin, founding year, categories and parent brands.

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