Tagline
Sprinkle in a touch of your individuality
FLEK is a fashion brand from South Korea. It offers apparel including knitwear, tops, and dresses, and proposes everyday styles that pair a Korean minimalist aesthetic with a genderless mood. The brand name derives from a fusion of FLECK (a small fragment of individuality) and FLEX (showing who you are), and its motto is “Sprinkle in a touch of your individuality.” It balances practicality and self-expression, emphasizing individuality through small details.
Concept
A new form of self-expression born from the fusion of FLECK (a small fragment of individuality) and FLEX (showing who you are).