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Fleur Du Mal

Fleur Du Mal

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Country: United States
Founded: 2012 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from United States

Overview

Tagline

Inspiring dressing up & undressing

Fleur du Mal is a US luxury lingerie brand founded in New York in 2012 by Jennifer Zuccarini. Its name comes from Baudelaire’s poetry collection *Les Fleurs du mal*. The brand offers lingerie, ready-to-wear, and swimwear. Its official slogan is “Inspiring dressing up & undressing,” and its approach centers on bringing fashion ideas to lingerie. It is sold online, at its own stores in NYC and LA, and through department stores and specialty retailers in various locations.

Concept

Fleur du Mal takes a fashion approach to lingerie, and applies a lingerie language to fashion.

Fleur Du Mal characteristics

Main traits of Fleur Du Mal

Trends & youth culture: Adoption of trends and connections to youth culture.
Luxury & heritage: Position in the luxury market and connections to fashion history and culture.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Fleur Du Mal relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.