Florett

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Country: Germany
Founded: 1959 1950s
Category: Footwear
Related brands: Footwear brands founded in the 1950s Footwear brands from Germany

Overview

Tagline

Innovations for healthy feet

Florett is a footwear manufacturer founded by Wilhelm Hendrich in 1959 in Cham, Bavaria, Germany. It began by producing slippers for home use and now focuses on medical and comfort shoes for people with foot problems, offering bandage shoes, stretch shoes, preventive shoes, shoes for people with diabetes, and indoor and outdoor footwear. Its official website states that “everyone should be able to wear shoes that fit their feet” and that the company aims to improve users’ mobility and quality of life through its products. In the late 1990s, it also launched Varomed, a brand in the medical and health field.

Concept

Everyone should be able to wear shoes that fit them!

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 1998-2021

Year Brand Category Description

1998

Varomed

Sub-brand

Footwear

A medical and special footwear line addressing foot conditions

Varomed is a registered brand offered by Florett, specializing in medical and special foot

Varomed is a registered brand offered by Florett, specializing in medical and special footwear for people with foot-related concerns. Its products primarily address needs associated with bandages, feet after treatment, swelling, deformities, and diabetes. It extends Florett’s footwear production, which includes general comfort shoes, into orthopedic and medical applications. Florett’s official information also explicitly states that the company develops and sells products under the Varomed name.

2021

Varomed vital

Sub-brand

Footwear

A line focused on everyday comfort footwear

Varomed vital is a line developed under a new name for the product range previously market

Varomed vital is a line developed under a new name for the product range previously marketed as Florett. The Florett catalog announced that, starting with the autumn/winter 2021/22 season, the range would transition to the new name without changes to its products. It carried over items such as slippers, shoes, boots, and sandals. Offering everyday comfort footwear with options such as different widths and removable insoles, it complements Varomed’s product range, which focuses on therapeutic and medical use.

1998 Sub-brand

Varomed

Footwear

A medical and special footwear line addressing foot conditions

Varomed is a registered brand offered by Florett, specializing in medical and special foot