foemina

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Overview

Tagline

The latin word for woman.
Foemina is an Australian womenswear brand founded in 2017 by Rebecca McKenzie and Holly Chandler. It offers dresses, tops, skirts, pants, and other items for the everyday lives of contemporary women, proposing a modern uniform that combines functionality and femininity. Grounded in a spirit of exploration and practicality, its philosophy is a practical dress code for the contemporary minimalist, combining masculine and feminine, and practicality and empathy.

Concept

Foemina was born from a desire to create a modern uniform, reflective of our love of exploration and function, infused with a purposeful femininity. Masculine and feminine, pragmatic and empathetic, our vision reflects a foundational approach to dressing and explores the idea of forming a modern utilitarian dress code for the contemporary minimalist.

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