Tagline
Wherever you are, welcome to Velvet Canyon.
Velvet Canyon is an Australian eyewear brand launched in 2017 by Bec Nolan and Cass Moase, along with photographer Ali Mitton. It focuses on sunglasses and also offers optical and blue-light glasses. The brand positions environmental sustainability and social responsibility as pillars of its identity, avoids animal products, and works to reduce single-use plastics. Its frames are made from acetate derived from cotton and wood pulp, and its packaging uses biodegradable “leather” pouches.
Concept
Since our conception in late 2017, environmental sustainability and social responsibility have been essential pillars of our brand identity.