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Le Specs

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Country
Australia
Founded
1979 1970s
Category
Eyewear
Related brands
Eyewear brands founded in the 1970s Eyewear brands from Australia

Primary categories

Overview

Tagline

Own the moment.
Le Specs is an Australian sunglasses and eyewear brand. Founded in 1979, it has been developed on the shores of Bondi Beach. In its early years, it was run by cosmetics company Australis; later, Sunshades Eyewear acquired the trademark license and relaunched the brand. It has expanded internationally with collections of sunglasses at accessible price points, and features “Own the moment.” on its homepage and “Always looking left of center” in its brand story. In design, Hamish Tame, CCO of Sunshades Eyewear and Le Specs, oversees creative areas including design.

Concept

Always looking left of center

Le Specs characteristics

Le Specs: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Le Specs

Trends & youth culture
Adoption of trends and connections to youth culture.
Decoration & playfulness
Rich decoration, colours and patterns, and playful design.
Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Le Specs relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Eyewear brands from Australia

AM EYEWEAR Australia Founded in 2003 Eyewear In common Eyewear brands from Australia
G.O.D Eyewear Australia Founded in 2021 Eyewear In common Eyewear brands from Australia
Velvet Canyon Australia Founded in 2017 Eyewear In common Eyewear brands from Australia

Brands from Australia founded in the 1970s

Billabong Australia Founded in 1973 Clothing In common Brands from Australia founded in the 1970s

Frequently asked questions about Le Specs

Country of origin, founding year, categories and parent brands.

Related keywords

Features and values

Brand stories

Related links

Brands from Australia Brands founded in 1979 Brands founded in the 1970s Brands from Australia founded in 1979 Brands from Australia founded in the 1970s Eyewear brands Eyewear brands from Australia Eyewear brands founded in the 1970s