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FOG ESSENTIALS

FOG ESSENTIALS

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Country: United States
Founded: 2018 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from United States

Overview

FOG ESSENTIALS is a U.S.-origin fashion line founded in 2018 by Los Angeles-based designer Jerry Lorenzo. As an extension and diffusion line of Fear of God, it focuses on everyday wear such as T-shirts, hoodies, sweatshirts, and pants. It emphasizes wearability, comfort, and timelessness, with the aim of presenting Fear of God’s aesthetic at a more accessible price point. It offers collections for men, women, and children.

Concept

A focus on wearability, comfort and timelessness. Through uncompromising honesty, covetable fit and quality; ESSENTIALS stands to inject a newfound sense of accessibility within the new American luxury.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2013

Year Brand Category Description

2013

Fear of God

Parent brand

Clothing

An abbreviation or alternate retail designation referring to ESSENTIALS

FOG ESSENTIALS is not a name used for a separate line developed independently from Fear of

FOG ESSENTIALS is not a name used for a separate line developed independently from Fear of God, but a designation used when shortening the official name FEAR OF GOD ESSENTIALS or ESSENTIALS as it appears on products. On Fear of God’s official website, the product range is organized primarily under ESSENTIALS, while the designation FOG Essentials can also be found on retailer pages. Accordingly, in the brand structure, it is appropriate to treat it as the same category as FEAR OF GOD ESSENTIALS and consolidate its positioning as a derivative line of the main line focused on everyday wear and broader accessibility. Unlike Athletics, it is not an independent line centered on sports functionality.

2013 Parent brand

Fear of God

Clothing

An abbreviation or alternate retail designation referring to ESSENTIALS

FOG ESSENTIALS is not a name used for a separate line developed independently from Fear of