FOLLOWIN is a Korean streetwear brand operated by Followin Co., Ltd., established in 2019. Centered on unisex and women’s lines, it offers denim, tops, outerwear, bottoms, dresses, shoes, and accessories. Its official product descriptions use the phrase “BASIC & MODERN-STREET,” presenting a contemporary street style grounded in basics. The brand sells items incorporating Korean trends through its own e-commerce store in Japan and platforms such as ZOZOTOWN.
Concept
BASIC & MODERN-STREET