Tagline
Appeal whatever you love
FOR APPEAL is a contemporary fashion brand that launched in Seoul, South Korea, in Fall/Winter 2022. It is led by Yang Yeji. Focusing on bags, leather wallets, and accessories, the brand pursues unique yet practical designs, as well as materials and quality that reflect a strong sense of style. With the slogan “Appeal whatever you love,” it places at the core of its brand identity the idea of expressing a rebellious, unconventional, and sometimes whimsical self, unconstrained by social norms. Its offerings include hobo bags, card wallets, and keychains, and it also sells overseas through online fashion distribution channels originating in Korea.
Concept
FORAPPEAL is a brand that originated from the idea of expressing a rebellious, unconventional, and sometimes whimsical self.