Tagline
A one-of-a-kind style that isn't swayed by changing trends
Formeque is a fashion brand available on ZOZOTOWN and WEAR. It offers clothing and fashion accessories, including tops, shirts, knitwear, denim, slacks, skirts, coats, and scarves. The brand name is a coined word combining “forme” (shape or form) and “unique” (one of a kind); “forme” also carries the meaning “for me.” With basics at its core, the brand proposes silhouettes that differ from others and values the wearer's personal preferences over trends.
Concept
The brand aims to encourage people to value what they personally like when choosing clothes, rather than choosing something simply because it is on trend.