fort point

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Overview

fort point is Jeans Mate’s private apparel brand. It offers basic items at prices that anyone can feel comfortable paying and provides a wide selection for a broad range of age groups. The brand focuses primarily on unisex items, and products are offered under the name “C-FORT POINT” on the Jeans Mate official online shop.

Concept

The brand offers basic items at prices that anyone can feel comfortable paying. It provides a wide selection for a broad range of age groups.

Related brands

Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1978
1978 Parent brand
JEANS MATE
Clothing

A staple basic line focused on women’s wear

fort point is a line that has been developed as the leading women’s private label within t

fort point is a line that has been developed as the leading women’s private label within the Jeans Mate private-label portfolio, and was positioned as a leading women’s private label in the 2020 IR materials as well. The current official online store lists products labeled C-FORT POINT on the fort point page, and the line continues to be offered on its own dedicated page. Its role in supporting women’s staples is clearly defined alongside Blue Standard’s focus on menswear and UNIIT’s focus on younger consumers.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about fort point

Country of origin, founding year, categories and parent brands.

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Items

Wearers and lines

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