Tagline
Everyday items for mature women who maintain a broad perspective while keeping pace with the times
FRAMeWORK is a Japanese brand of everyday items for women, operated by Frameworks Co., Ltd. (established September 1, 2006). Centered on everyday items for mature women who maintain a broad perspective while keeping pace with the times, the brand develops its products around three keywords: “comfort” (careful attention to materials, their feel against the skin, and their texture), “timelessness” (basics loved over time and dependable craftsmanship), and “functionality” (features designed for comfort in line with contemporary lifestyles).
Concept
Everyday items for mature women who maintain a broad perspective while keeping pace with the times.
“Comfort” refers to careful attention to materials, the pleasant feel against the skin, and the beauty of their texture. “Timelessness” refers to basic items loved over time and craftsmanship that demonstrates reliable technique. “Functionality” refers to features designed to support comfort in line with the lifestyles of contemporary women. Using these as its keywords, the brand develops everyday items for mature women who maintain a broad perspective while keeping pace with the times.