Tagline
For all sweet girls.
frangipani is a brand offering fashion accessories such as hair accessories and bags, primarily for children. Its brand introduction says that it selects items to bring out girls’ loveliness to the fullest and, inspired by the language of flowers associated with plumeria, expresses the wish that “lovely girls may shine in good health.” Its products include hair ties, hairpins, headbands, hair clips, and pochette bags.
Concept
May lovely girls shine in good health.