Tagline
Live Frankly.
FRANKLY! is a lifestyle and apparel brand based in Seoul, South Korea. Launched by WQ Studio in 2020, the brand is led by キム・ダビン and ユン・ヒョクジン, who previously worked as directors of womenswear. Centered on sleepwear such as pajamas and robes, it offers unisex everyday clothing and homewear, including apparel, accessories, room shoes, and home textiles. Its philosophy is to unite necessity and desire with wit and bring agility to everyday life. With All Gender, Contemporary, and Witty as its keywords, the brand offers items that balance practicality and design.
Concept
In an age of sensory overload and information chaos, Frankly is a lifestyle brand that streamlines and elevates the multipurpose with wit. We create cultural currency by deftly uniting necessity with desire to bring agility into our everyday lives.