Tagline
LIFE IS SWEET
FRUAND (Korean spelling: 프루앤) is a lifestyle brand launched in Seoul, South Korea, in 2025. It proposes connecting Seoul’s sensibility with the world. With “LIFE IS SWEET” as its signature slogan, the brand offers casual items such as T-shirts and bags, focusing on caps featuring fruit motifs and lettering. It expresses freshness, diversity, and fun through “wit like fruit juice,” and is guided by the philosophy of harmony between different elements.
Concept
FRUAND proposes a lifestyle that connects Seoul’s sensibility with the world, expressing freshness, diversity, and fun through wit like fruit juice. Guided by a philosophy in which different elements harmonize, the brand fills the start of everyday life with stories and energy.