Frugi is a children’s clothing brand founded in Cornwall, UK, in 2004 by marine biologists Lucy and Kurt Jewson. It was born from their experience of looking for clothes that fit over cloth nappies, and offers mainly baby and children’s clothing, as well as maternity and nursing wear and accessories. The brand uses organic cotton and recycled materials, and has a stated mission of fostering children’s love for the planet they play on.
Concept
To inspire a love for the planet we play on.