FUBU

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Country: United States
Founded: 1992 1990s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 1990s Clothing brands from United States

Overview

Tagline

For Us, By Us

FUBU is a hip-hop-derived streetwear and sportswear brand founded in 1992 in Hollis, Queens, New York, by Daymond John, Keith Perrin, J. Alexander Martin, and Carl Brown. Guided by the motto “For Us, By Us,” its philosophy is to make clothing for wearers by wearers. Its offerings range from T-shirts and hats to apparel, formalwear, shoes, and accessories. The brand gained international recognition in the 1990s through its ties to the hip-hop community.

Concept

Make clothing for the consumer by the consumer.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2000

Year Brand Category Description

2000

Platinum FUBU

Sub-brand

Clothing

A higher-tier derivative line focused on premium appeal

Platinum FUBU is a derivative line developed under a distinct name within the FUBU brand f

Platinum FUBU is a derivative line developed under a distinct name within the FUBU brand family. Built on FUBU’s streetwear, it has offered collections with strong graphic elements incorporating cultural motifs such as Fat Albert and the Harlem Globetrotters. Unlike regular FUBU collections, it is positioned as a higher-tier line that foregrounds premium materials and fashion appeal. In 2019, suits and sports coats were also presented under the Platinum FUBU name, alongside the FUBU brand itself. Further expansion was reported in 2026, with the line serving to extend FUBU’s core in a more premium, designer-led direction.

2000 Sub-brand

Platinum FUBU

Clothing

A higher-tier derivative line focused on premium appeal

Platinum FUBU is a derivative line developed under a distinct name within the FUBU brand f