Platinum FUBU was a spin-off apparel line developed from FUBU, which originated in Queens, New York, United States. Its use as a trademark was confirmed in 2000. Founded by Daymond John, Keith Perrin, J. Alexander Martin, and Carl Brown, FUBU developed clothing centered on streetwear against the backdrop of its “For Us, By Us” philosophy. It also offered product lines featuring Muhammad Ali, Fat Albert, and the Harlem Globetrotters, and is positioned as part of FUBU’s collections.
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Platinum FUBU
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- United States
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Overview
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Parent brands and sub-brands, ordered by founding year.
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- Founded
- 1992
Year
Brand
Category
Description
1992
FUBU
Parent brand
Clothing
A higher-tier derivative line focused on premium appeal
Platinum FUBU is a derivative line developed under a distinct name within the FUBU brand f
Platinum FUBU is a derivative line developed under a distinct name within the FUBU brand family. Built on FUBU’s streetwear, it has offered collections with strong graphic elements incorporating cultural motifs such as Fat Albert and the Harlem Globetrotters. Unlike regular FUBU collections, it is positioned as a higher-tier line that foregrounds premium materials and fashion appeal. In 2019, suits and sports coats were also presented under the Platinum FUBU name, alongside the FUBU brand itself. Further expansion was reported in 2026, with the line serving to extend FUBU’s core in a more premium, designer-led direction.
1992
Parent brand
FUBU
Clothing
A higher-tier derivative line focused on premium appeal
Platinum FUBU is a derivative line developed under a distinct name within the FUBU brand f
Platinum FUBU is a derivative line developed under a distinct name within the FUBU brand family. Built on FUBU’s streetwear, it has offered collections with strong graphic elements incorporating cultural motifs such as Fat Albert and the Harlem Globetrotters. Unlike regular FUBU collections, it is positioned as a higher-tier line that foregrounds premium materials and fashion appeal. In 2019, suits and sports coats were also presented under the Platinum FUBU name, alongside the FUBU brand itself. Further expansion was reported in 2026, with the line serving to extend FUBU’s core in a more premium, designer-led direction.
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Frequently asked questions about Platinum FUBU
Country of origin, founding year, categories and parent brands.
Platinum FUBU is from United States.
Platinum FUBU was founded in 2000.
Platinum FUBU covers the following categories: Clothing.
Platinum FUBU is a sub-brand of FUBU.
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Brands from United States
Brands founded in 2000
Brands founded in the 2000s
Brands from United States founded in 2000
Brands from United States founded in the 2000s
Clothing brands
Clothing brands from United States
Clothing brands founded in the 2000s
Fashion brands — country: United States · category: Clothing · founded: 2000
Fashion brands — country: United States · category: Clothing · founded: 2000–2009
Fashion brands — country: United States · related keyword: Streetwear
Fashion brands — category: Clothing · related keyword: Streetwear
Fashion brands — founded: 2000–2009 · related keyword: Streetwear