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Burton [ak]

Burton [ak]

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Country: United States
Founded: 2000 2000s
Category: Clothing Bags Accessories
Related brands: Clothing brands founded in the 2000s Clothing brands from United States

Overview

Tagline

Big-mountain minimalism

Burton [ak] is a high-performance collection from Burton, a snowboard brand based in Vermont, USA. In the mid-1990s, riders Craig Kelly and Dave Downing proposed improvements to apparel suited to Alaska’s mountain environments and collaborated on product development. Initial products appeared in 1997, and the collection officially launched as an independent collection in 2000. It focuses on outerwear and apparel for snowboarding, as well as backcountry equipment, and develops products that reflect riders’ experiences and feedback.

Concept

Rider-driven, function-first equipment

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1977

Year Brand Category Description

1977

Burton

Parent brand

Lifestyle products

A high-performance apparel line for demanding mountain environments

Burton [ak] is a technical apparel line developed by Burton for use in alpine and harsh sn

Burton [ak] is a technical apparel line developed by Burton for use in alpine and harsh snow-mountain environments. As a collection born in Alaska, it encompasses products that place greater emphasis on weather resistance and mountain functionality than Burton’s general snowboarding apparel. Burton’s brand guide also positions it as a distinct product identity, indicating use environments and product experiences that differ from those of the regular line.

1977 Parent brand

Burton

Lifestyle products

A high-performance apparel line for demanding mountain environments

Burton [ak] is a technical apparel line developed by Burton for use in alpine and harsh sn