Tagline
fulcrum for people
fulcro is a men’s bag brand by Japan’s Carrot Company. Sales began through its official online store on March 13, 2025, and the brand offers bags designed with multiple functions and a self-standing feature. Its philosophy takes the hinge—the part needed to make a door function—as its starting point, positioning the bag as a pivot that connects “people” and “the outside.” Its series include ESSENCE, Explorer, Co-work, and R.
Concept
A hinge is the part needed to make a door function. Like a hinge, it connects one thing to another. Supporting from the background is the brand’s policy. It is believed that bags serve as a pivot between “people” and “the outside,” and that the outside world expands each time a bag is carried.