Tagline
A fun color to every life
Fun & Daily is a Japanese brand focused on accessories and sundries. In addition to items such as earrings and necklaces, it offers a wide range of everyday accessories, including hair accessories, smartphone cases and covers, and socks. The brand is based on the idea that accumulating even the smallest moments of “fun” can make everyday life richer, and is positioned as a shop bringing together items that add color to daily life.
Concept
The idea is that even the smallest moments of “fun,” when accumulated one by one, can make everyday life richer. Accessories and sundries are considered to have this boundless power. Fun & Daily is a brand that brings together items that add enjoyable color to daily life and create excitement.