funda mine is a Japanese fashion brand launched in 2022 by 開森美陽 (Kaimori Miharu). It is currently operated by Besty Global Co., Ltd., an apparel OEM/ODM company, and offers women’s, unisex, and children’s clothing, as well as bags, shoes, and accessories, with a focus on casual wear with a mode sensibility. The brand name derives from fundamental × minority × mine, and its design philosophy is to create clothing for people who seek pieces that bring joy to them personally rather than things that are the same as everyone else’s.
Concept
fundamental × minority × mine