FVLMEN is a fashion brand offering imported items selected from manufacturers in Japan and abroad. Unbound by fixed ideas about trends and styles, it presents distinctive items that pursue greater “freedom” and “change,” and offers tops, pants, outerwear, bags, shoes, and other items. The brand name comes from the Latin word “fulmen,” meaning lightning or a flash of lightning; the spelling replaces the U with a V to convey the meanings of “freedom” and “change.”
Concept
The brand selects distinctive items from Japan and abroad that pursue only greater “freedom” and “change,” without being bound by fixed ideas such as trends and styles, bringing stimulation to everyday life.