Tagline
Just the right amount of uncool = cool
GALFY is a streetwear brand known for its dog character. After achieving immense popularity among outlaws in the 1990s and sparking a major boom, it returned after five years of silence following a “Revival & Rebrand.” Its offerings center on urban, active styles that flexibly interpret street influences while carrying on the yankee mindset, and include the gyaru line CANDY GALFY and BADBOY. Designer Rinko Ishikawa is mentioned in an interview.
Concept
GALFY, known for its dog character, achieved immense popularity among outlaws in the 1990s and sparked a major boom before returning after five years of silence following a “Revival & Rebrand.” Its designs deliver a sharp impact in today’s youth fashion scene, where an equation like “somewhat nostalgic, somewhat vulgar, and ‘just the right amount of uncool’ = cool” can hold true. Its brand history, which could be seen as a dark past, and its “BOOT” sensibility also make it a one-of-a-kind presence. While carrying on the “yankee” mindset of the time, the brand flexibly interprets street influences and offers urban, active styles.