Gattinoni

In the mid-1950s, this ready-to-wear brand/line was introduced by Fernanda Gattinoni alongside the activities of the couture maison. In contrast to the main line, centered on haute couture, it covered ready-to-wear, including sportswear. Unlike the later youth-oriented “Tempo di Gattinoni” and “Gattinoni Softwear,” distinguished by its size range, it is positioned as an early ready-to-wear line that began during the founder’s era.

Launched by Raniero Gattinoni in 1992, this second line was aimed at young women. While the maison’s main collections centered on haute couture and prêt-à-porter, it served as an alternative entry point for a younger clientele. Unlike Gattinoni Softwear, which offered knitwear in a wide range of sizes, and Gattinoni Pretty, which was aimed at children and teenagers, it was presented as a line for young women.

Presented in 2003 by creative director Guillermo Mariotto, this is Gattinoni’s knitwear line. It was designed to cater also to women above Italian size 42, who were less likely to be served by standard size ranges, and to extend the maison’s clothing to a broader range of body types. Its target customers and product range differ from those of “Tempo di Gattinoni,” aimed at younger customers, and “Gattinoni Pretty,” for children.

As a prêt-à-porter line extending Gattinoni’s style into children’s clothing, it presented its Spring/Summer 2009 collection in 2008. It was produced in collaboration with the Italian children’s clothing company Geco Italia and targeted girls and teens aged 2 to 14. Unlike the main maison line for adult women and “Tempo di Gattinoni” for young women, it was positioned as a spin-off line in the brand family for the junior segment.