GEARED by beruf baggage

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Overview

GEARED by beruf baggage is a GR label launched in autumn 2017 by beruf baggage, a Japanese bag brand originating in Tokyo. Based on the concept of “Life Gear,” it draws on the bicycle-derived functionality developed by the brand to offer bags suited to specific activities and lifestyles, including travel, urban mobility, and outdoor pursuits. Its collection, produced in Japan, includes backpacks, shoulder pouches, and caps, combining functionality with everyday practicality. The designs are by Kenta Sano, creative director and designer at beruf baggage.

Concept

Life Gear

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1 brands
Founded
2006
2006 Parent brand
beruf baggage
Bags

An extended line of life gear for a broader range of activities

GEARED by beruf baggage is an official new line launched by beruf baggage in fall 2017 and

GEARED by beruf baggage is an official new line launched by beruf baggage in fall 2017 and is currently presented as the GEARED label. Drawing on the bicycle-derived functionality developed in the main collection, it is positioned as offering “life gear” to support travel, outdoor activities, and everyday pursuits. It foregrounds a broader range of uses and activity than Urban Commuter and Comfort and Functional, and functions as an extended line within the brand family that includes series such as Urban Explorer.

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Brands that share a country of origin, founding period, category or designer.

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Country of origin, founding year, categories and parent brands.

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