GeeRA

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: Japan
Founded: 2019 2010s
Category: Clothing Bags Accessories Footwear Wallets
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Tagline

Clothing that lets every woman shine

GeeRA is a fashion brand for women in their 20s and 30s, launched by Belluna Co., Ltd., based in Ageo, Saitama Prefecture, when it relaunched RyuRyu as GeeRA on January 9, 2019. With a concept of offering the latest trends at affordable prices, it offers a wide range of products, including clothing and fashion accessories, from versatile basics to current, trend-focused styles.

Concept

Fast fashion for women in their 20s and 30s, offering the latest trends at affordable prices

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2019

Year Brand Category Description

2019

Lingerie by GeeRA

Sub-brand

Clothing

GeeRA’s specialist innerwear line.

Established in 2019 as a specialist innerwear shop, this line was created from GeeRA’s cat

Established in 2019 as a specialist innerwear shop, this line was created from GeeRA’s category covering lingerie, shapewear, and loungewear. It has a distinct role from GeeRA’s main apparel and fashion accessories, focusing on bras, bra-and-panty sets, and loungewear, and offering a wide range of sizes from AA to I cups. On May 8, 2024, the brand name was changed to YU‘NOW.

2019 Sub-brand

Lingerie by GeeRA

Clothing

GeeRA’s specialist innerwear line.

Established in 2019 as a specialist innerwear shop, this line was created from GeeRA’s cat