GENERAL IDEA

GENERAL IDEA WOMAN is a women's line that branched off from GENERAL IDEA in 2019; GENERAL IDEA had previously focused primarily on unisex offerings. Official information describes it as a line newly established in response to market trends, and major retailers also list products separately under the name GENERAL IDEA WOMAN. Unlike the main unisex and men's offerings, it focuses on women's silhouettes and item composition, and serves to extend GENERAL IDEA's design DNA into the women's market.

GENERAL IDEA STANDARD is a second line derived from GENERAL IDEA. Fashion industry media have described it as a brand that develops the high-end and street elements of the existing collection line into more wearable modern street dailywear. While carrying forward GENERAL IDEA’s design DNA, it played a role in broadening its appeal with a product range suited to everyday wear, including knitwear, sweatshirts, and outerwear. It is an independent line within the brand family, positioned as a more accessible offering distinct from the main collection.