GENERAL IDEA STANDARD is a second line of GENERAL IDEA, created by Korean designer Choi Beom-seok. The parent label, GENERAL IDEA, was established in 2003 and has continued to present its collections internationally, including at New York Fashion Week. STANDARD is a modern casual/modern street line that extends its DNA into everyday wear, offering menswear, womenswear, and unisex apparel. It combines the high-end character of the collection line with street elements, centering on wearable designs and a reasonable price range.
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GENERAL IDEA STANDARD
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- Country
- South Korea
- Category
- Related brands
Primary categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 1 brands
- Founded
- 2003
Year
Brand
Category
Description
2003
GENERAL IDEA
Parent brand
Clothing
A second line of modern streetwear for everyday wear
GENERAL IDEA STANDARD is a second line derived from GENERAL IDEA. Fashion industry media h
GENERAL IDEA STANDARD is a second line derived from GENERAL IDEA. Fashion industry media have described it as a brand that develops the high-end and street elements of the existing collection line into more wearable modern street dailywear. While carrying forward GENERAL IDEA’s design DNA, it played a role in broadening its appeal with a product range suited to everyday wear, including knitwear, sweatshirts, and outerwear. It is an independent line within the brand family, positioned as a more accessible offering distinct from the main collection.
2003
Parent brand
GENERAL IDEA
Clothing
A second line of modern streetwear for everyday wear
GENERAL IDEA STANDARD is a second line derived from GENERAL IDEA. Fashion industry media h
GENERAL IDEA STANDARD is a second line derived from GENERAL IDEA. Fashion industry media have described it as a brand that develops the high-end and street elements of the existing collection line into more wearable modern street dailywear. While carrying forward GENERAL IDEA’s design DNA, it played a role in broadening its appeal with a product range suited to everyday wear, including knitwear, sweatshirts, and outerwear. It is an independent line within the brand family, positioned as a more accessible offering distinct from the main collection.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Frequently asked questions about GENERAL IDEA STANDARD
Country of origin, founding year, categories and parent brands.
GENERAL IDEA STANDARD is from South Korea.
GENERAL IDEA STANDARD covers the following categories: Clothing.
GENERAL IDEA STANDARD is a sub-brand of GENERAL IDEA.