Tagline
PLAY YOUR WAY!
GET IT ON is a fashion brand launched in South Korea in 2021. Focusing primarily on apparel, it offers fashion items such as caps, bags, and socks. It reinterprets the meaning of its name as “to start,” “to have great fun,” and “the best,” and uses “PLAY YOUR WAY!” as its slogan. With a play button as its logo, the brand pursues pure joy and a balance between physical and mental well-being and rest through ON, representing activity, and OFF, representing rest.
Concept
It aims to find pure joy and balance between inner health and rest through personal activities (ON) and relaxation (OFF).