GIM CONTEXT

gim context is a design-team-led sub-brand launched by long-established knitwear manufacturer gim for the Fall/Winter 2022 season. Building on gim’s domestic production and craftsmanship, it creates collections with designers who have careers in New York and London. Its items reinterpret contexts associated with the military and traditional style through knitwear, such as recreating a vintage army sweatshirt in cashmere. While the parent brand GIM handles a material-focused basics line and A PRACTICED HAND a craft-focused womenswear line, gim context occupies an experimental position with a stronger emphasis on design and construction. The collections are available at directly operated stores and select shops.