Tagline
Good On your body!
Good On is a Japanese brand focused on cut-and-sew items and T-shirts, launched in 1997 by Be Good Company Co., Ltd. Based in Tokyo, it offers original cut-and-sew items, T-shirts, sweatshirts, and more. Since its founding, the brand has continued to bring classic American pieces, crafted with attention to every detail, into the present, creating what it describes as ultimate daily wear that people want to reach for every day.
Concept
For 20 years, the brand has continued to elevate its quality and techniques while bringing classic American pieces, crafted with attention to every detail, into the present and creating what it describes as ultimate daily wear that people want to reach for every day.