GRACE CONTINENTAL

Grace Class emerged from GRACE CONTINENTAL and debuted in 2000 as a premium brand. While building on its parent brand’s approach to clothing, it places greater emphasis on design, materials, and construction, offering garments ranging from everyday wear to dresses with a high level of finish. Beginning with the Fall/Winter 2024 collection, the brand underwent a renewal, clarifying its positioning as a high-end luxury brand. While GRACE CONTINENTAL’s main line serves a broad range of women’s wardrobe needs, Grace Class is responsible for refined everyday wear and occasionwear for mature women who have established their own style. It is a premium apparel line within the family, distinct from Diagram’s urban, sharp clothing direction and Carving Tribes’ specialization in bags.

Diagram is an apparel line derived from GRACE CONTINENTAL and launched in 2008. It shares the parent brand’s interest in different cultures and its commitment to materials and craftsmanship, while combining mannish tailoring, sharp details, and vintage elements with feminine silhouettes and a sense of dress to create contemporary womenswear. While GRACE CONTINENTAL’s core line offers a broad range from daily wear to dresses, Diagram focuses on more urban, fashion-forward clothing. Unlike Grace Class’s high-end direction and Carving Tribes’ specialization in bags, it is positioned as a line that adds structure and trend-consciousness to everyday styling.

Carving Tribes is an independent bag and goods brand that originated from the carving bags developed by GRACE CONTINENTAL since the brand was founded in 1997. The carving bags were developed as a standalone brand, and a dedicated store opened in 2014. Centered on distinctive bags with hand-carved patterns and hand-stitched finishes, the brand also offers related accessories such as wallets and pouches, extending GRACE CONTINENTAL’s area of specialization beyond apparel. While Grace Class focuses on high-quality clothing and dresses, and Diagram on urban apparel, Carving Tribes continues to operate as an independent line responsible for the brand family’s iconic bags and leather goods.

STATELESS was an accessories and goods brand introduced at a multi-category shop opened in 2019, as Island, the operator of GRACE CONTINENTAL, expanded its brand family into goods. It handled purchased items such as stoles and accessories that the designer found while traveling around the world, taking charge of an accessories category distinct from GRACE CONTINENTAL’s main apparel line, Grace Class’s higher-end apparel, the sharp-edged Diagram, and Carving Tribes, which specializes in bags. It is not listed among the labels on the current official online store and is therefore best understood as a past brand that complemented the goods offering within a multi-category retail format, rather than as a current core line.