Diagram

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Overview

Diagram is a Japanese womenswear brand launched in 2008 by Island Co., Ltd. As a brand line derived from GRACE CONTINENTAL, it proposes mixed styles for adult women, centered on the essence of the urban-dwelling “City Woman” and incorporating an unpretentious, natural sensuality and elegance. It offers clothing, dresses, accessories, and other items for women who value finding a balance that feels comfortable to them amid diverse values. Alongside GRACE CONTINENTAL and GRACE CLASS, it is one of Island’s brands and continues to present collections.

Concept

For women who understand what balance feels comfortable to them in a world where diverse values exist as individual characteristics, and who value those values. Based on the essence of the city’s “City Woman,” the brand presents mixed styles that contrast high-quality, mature-mode styles with an unpretentious, natural sensuality and elegance.

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1 brands
Founded
1997
1997 Parent brand
GRACE CONTINENTAL
Clothing

An apparel line focused on urbanity and sharpness

Diagram is an apparel line derived from GRACE CONTINENTAL and launched in 2008. It shares

Diagram is an apparel line derived from GRACE CONTINENTAL and launched in 2008. It shares the parent brand’s interest in different cultures and its commitment to materials and craftsmanship, while combining mannish tailoring, sharp details, and vintage elements with feminine silhouettes and a sense of dress to create contemporary womenswear. While GRACE CONTINENTAL’s core line offers a broad range from daily wear to dresses, Diagram focuses on more urban, fashion-forward clothing. Unlike Grace Class’s high-end direction and Carving Tribes’ specialization in bags, it is positioned as a line that adds structure and trend-consciousness to everyday styling.

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Brands that share a country of origin, founding period, category or designer.

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Country of origin, founding year, categories and parent brands.

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