Tagline
DENIM = GOODDEN
GOODDEN is a denim-focused brand launched in Korea in 2020. Built on the Korean denim company TCE, it offers jeans, jackets, tops, and other items, with a focus on womenswear. Drawing on the expertise of designers specializing in denim and environmentally conscious facilities, the brand emphasizes process management—from raw materials and fabric to sewing and washing—and reducing environmental impact. Under the brand concept “MODERN & CLEAR,” it studies designs less affected by trends and fits suited to women’s body shapes, offering denim that is easy to incorporate into everyday wear. It also offers office collections and collaborations.
Concept
MODERN & CLEAR