Goodmove

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Overview

Goodmove is an activewear brand launched in January 2020 by British retailer Marks & Spencer (M&S). It focuses on performance wear for sports and also offers outerwear for everyday and outdoor activities. The range began with womenswear and later expanded to menswear and kidswear. As an in-house brand created by M&S’s design team, it offers products that draw on expertise in sports bras and garment technology development.

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1 brands
Founded
1884
1884 Parent brand
Marks & Spencer
Clothing

A functional clothing line focused on sports and active lifestyles

Goodmove is an M&S own-brand activewear line launched in January 2020. It offers products

Goodmove is an M&S own-brand activewear line launched in January 2020. It offers products ranging from performance wear for exercise to outdoor outerwear, and expanded into menswear and kidswear in 2021. While M&S Collection focuses on everyday clothing, Per Una on feminine designs, and Autograph on premium materials, Goodmove covers functional clothing for sports and active lifestyles. As a line with a distinct purpose within M&S’s clothing brands, it offers products in the womenswear, menswear, and kidswear categories.

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