GRAF&WU is a streetwear brand with roots in Wuhan, China, registered as a business in China in 2015 by Graf, its designer and brand director. It began in 2013 as a concept while Graf was studying in Beijing, and developed in the United States in connection with hip-hop culture. The brand focuses on apparel such as T-shirts and hoodies, and also offers dolls, accessories, and character goods. Centered on original illustrations and graphics, it espouses the idea of using fashion as a medium for artistic expression, and is characterized by designs rooted in rap music and the culture of the 1980s and 1990s.
Concept
Aims to nurture a generation that uses fashion as an artistic medium