SHUSHU/TONG is a women’s fashion brand founded in Shanghai, China, in 2015 by designers Lei Liushu (SHUSHU) and Yutong Jiang (TONG). Centered on women’s ready-to-wear, the brand incorporates feminine details such as frills and ribbon bow knots as a “twist,” expressing them with a relaxed coolness that is not overly glamorous. In-house-developed tailoring techniques are also a defining feature. The brand’s guiding idea is to push the boundaries between girlhood and adulthood and redefine femininity with a contemporary sensibility.
Concept
They keep pushing the concept of boundaries between girl and woman, redefining femininity with modern cool attitude.