Tagline
Only Doing What I Can
GRAIN is a Japanese creative studio and bag brand developed by PAL Co., Ltd. It debuted in August 2022 and uses products such as bags and caps as a medium for sharing messages and activities. Focusing on bags, it offers items that anyone can carry regardless of gender, and operates primarily through a D2C model. Its slogan is “Only Doing What I Can,” and its philosophy is to gently share joy, sorrow, thoughts, and ideas, creating loose connections. Its current offerings include bags, wallets, and fashion accessories, and some items are also available through CIAOPANIC.
Concept
A creative studio that focuses on bags and offers items anyone can carry regardless of gender, while gently sharing joy, sorrow, thoughts, and ideas to create loose connections.