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Lien Lab.

Lien Lab.

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Country: Japan
Founded: 2022 2020s
Category: Bags Clothing Accessories
Related brands: Bags brands founded in the 2020s Bags brands from Japan

Overview

Tagline

Meet “special occasions” as your “special self”

Lien Lab. is a Japanese online womenswear brand and e-commerce site. It is operated by Lien Co., Ltd., and launched its online shop in 2022. The company plans and sells dresses, occasion bags, belts, and other items, and also sells through ZOZO Town, Marui Web Channel, and Locondo. &Robu. and Lien select are listed alongside the brand, with Lien select marked as “Coming Soon.” The brand aims to help people approach special occasions in their own way, and caters to needs ranging from formal occasions to everyday use.

Concept

Its mission is to support customers through fashion so they can approach “special occasions” as their “special selves.”

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: -

Year Brand Category Description

&Robu.

Sub-brand

Clothing

A separate concept line serving demand for occasion wear.

On Lien Lab.’s official website, &Robu. is presented in the brand list as one of its lines

On Lien Lab.’s official website, &Robu. is presented in the brand list as one of its lines, centered on items for occasions such as weddings, wedding receptions, coming-of-age ceremonies, and parties. Product pages also display bags and dresses under the &Robu. name, while the company information lists the Marui web channel and rental services as outlets carrying the line. Its role is distinct from Lien Select, another line in the same brand group aimed at everyday use, clearly positioning &Robu. for special occasions.

Lien Select

Sub-brand

Bags

An independent offshoot line focused on everyday-oriented offerings.

Lien Lab.'s brand list displays it alongside &Robu. as a line, while the official website

Lien Lab.'s brand list displays it alongside &Robu. as a line, while the official website describes it as coming soon. Meanwhile, product listings under the name Lien Select / Lien lab. can be found on ZOZOTOWN, where it is treated as a line focused on everyday-oriented offerings. In contrast to &Robu.'s occasion-focused range, this line serves to expand into everyday use. Within the same brand group, it is positioned as the line responsible for more daily-oriented offerings.

- Sub-brand

&Robu.

Clothing

A separate concept line serving demand for occasion wear.

On Lien Lab.’s official website, &Robu. is presented in the brand list as one of its lines