GRAM OUNCE POUND is a street casual brand launched in Seoul, South Korea, in 2021 by Real Gangnam Boys. Drawing on the overseas experience of Kim Young-jae and Koo Young-jun, the brand offers headwear, with a focus on caps, as well as T-shirts, sweatshirts, outerwear, and other items. The brand name lists units of weight and ultimately represents a single value: “weight.” Under the subheading “PAST EXCHANGE STORE,” it connects elements of past cultures with contemporary trend styles and presents Korean street products centered on graphics.
Concept
PAST EXCHANGE STORE