GRANDIOSITY is an in-house-produced casualwear brand launched in South Korea in 2020 by Kim Ki-sook. Having majored in apparel design and worked in clothing production, Kim proposes unisex styles rooted in basics that allow people to express their individuality. The brand’s offerings focus on logo-adorned oversized sweatshirts, hoodies, and T-shirts, with an emphasis on combining high-quality fabrics and reasonable prices. The brand name conveys the idea of considering oneself greater and more important than one actually is.
Concept
Proposing styles rooted in basics that allow people to express their individuality