GRAPICK is a casualwear brand launched in South Korea in 2021. Its name combines “Graphic” (printed design) and “Pick” (to choose). Drawing on an archive of more than 1,000 graphics, the brand offers T-shirts, sweatshirts, hoodies, pants, and other items that reinterpret print designs in a contemporary way. Centered on basic pieces that are easy to incorporate into everyday wear, it pursues a street-inspired feel and a minimal sensibility, with a focus on supporting wearers’ individuality through original prints.
Concept
By incorporating the diverse colors of everyday life into its prints, the brand pursues a street-inspired mood and a minimal sensibility, and aims to support wearers’ individuality through original print designs.