Tagline
MAKE SOME QUALITY TIME
GREENBUTTER is a Seoul-based fashion brand founded in 2022 by co-directors Seo Yunmi and Hong Sehi. With knitwear such as cardigans and vests as its signature products, the brand also offers outerwear, tops, bottoms, and accessories. Starting from the familiar yet nonexistent combination of “green” and “butter,” it proposes distinctive looks through reinterpretations of different genres. Faithful to the inherent value of its products, the brand centers on casual styles that move between the everyday and the extraordinary.
Concept
GREENBUTTER is a combination of words that feels familiar, as though it already exists, but does not. Just as two different meanings come together to form a distinct identity, reinterpretation through combinations of genres represents GREENBUTTER’s unique looks: familiar yet unfamiliar. The brand proposes casual looks that span the everyday and the extraordinary, while remaining faithful to the inherent value of its products.