GREYCHORD is a Made-in-Japan brand centered on cut-and-sew apparel that debuted for Spring/Summer 2022. True to its name, it uses gray as its key color and develops its own range of nuanced, grayish colors. Guided by seasonless, sceneless, and timeless principles, it champions “body-less” clothing that women of any body type can wear. It aims to be a brand that can advocate sustainability, carefully finishing its products at dyeing factories certified by the Japan Organic Cotton Association, where everything from water quality to the reuse of waste materials is thoroughly managed.
Concept
Seasonless, sceneless, timeless, and body-less clothing that women of any body type can wear.