GROUNDWORK is a men's easy-casual brand that began operating in Korea in 2014. Based in Seoul, it draws on ordinariness and nonchalance to create everyday wear that conveys an unpretentious sense of ease. Its collections center on refined grunge looks and urban vintage, and include T-shirts, sweatshirts, knitwear, shirts, pants, and outerwear. The brand emphasizes practicality and flexibility, and also offers items that can be worn as unisex styles. It operates an official online store, and its products are also available in Japan through ALAND and ZOZOTOWN.
Concept
A brand offering practical and versatile men's easy-casual wear, with concepts rooted in ordinariness and nonchalance, a relaxed look that appears casually thrown together, refined grunge, and urban vintage.